In a general way, the results obtained in the initial SERPS of a search mechanism are content rich in SEO techniques, correctly worked, paid and that are recognized by the search engine as suitable. Thus, the results presented in the SERPS do not depend solely on the keyword used, they also consider the quality of the pages, metrics and a series of conditions treated by content marketing. This is the best local serp tracker. The approach to digital marketing, more precisely of content marketing, is so important that SEO specialists and advertisers of Pay Per Clic are constantly trying to reach the best positions. This search for the first places is done considering optimization techniques and tools such as sponsored links.
Normally, local serp tracker contains two types of content: a free one known as “organic results” and another paid “sponsored links”. The results organics are lists of web pages that appear as a result of the algorithm search mechanism. The professionals specialized in optimization of search mechanisms, known as SEO, have knowledge about improving content for the web and sites. The results, fruits of the organic search, have to be correctly worked, this ensures that they reach a good classification in the SERPS. If you want to know more, do not leave this article where we will deal with this topic in depth so that you can be clear about its concept and how to use it to make the most of your brand or your clients’ brand.
What is SERPS?
Whenever it is difficult for me to learn a word or a term, I try to associate it with a similar word that is easy to remember and that takes me to the word I am looking for. With the “SERPS” it happened to me the same; I always compare it with other local serp tracker so I never forget how it is pronounced or its meaning, although this has nothing to do with snakes. SERPS means “Search Engine Results Page” or in its translation into Spanish, “search engine results” and these results are those that appear among the top 10 options on Google pages, or any other search engine. The idea with the SERPs is that your brand is located in the first places. Surely you are already wondering: and how to achieve it? Let’s look below:
Local SERP tracker optimizes much more than texts.
The first thing I want to emphasize here is to make clear that the fact that search engines yield the combined results, implies a high effort to position it. Keep in mind that it is no longer enough to optimize a website with texts as it was done in the past since you need to optimize images, videos, news.
Next, we will see an image of the search engine of Google and its subjects.
Keep in mind that the most visual content greatly reduces the click rate you can receive, in addition to this they push you down on the search results page. The result is that if you are not well positioned in many formats, it can be difficult to achieve the expected visits. It can be said that the images attached to Google make the format become heavier, that is why Google reacts by placing it below in the search engine’s list.
Classes of contents in the serps
A website is a virtual place on the web that stores content for people interested in your brand to have access to. These sites are those created in HTML. In order to see these results, you only need to be in the organic results of the search engine.
This is a new google option since it modified the algorithm and started showing images directly from the top of the search. Surely we have seen or downloaded some image from Google since it is one of the most relevant options for the user. In most of the times, the embedded images are extracted from the index of images, these can be incorporated automatically.
You can attach videos to the results from Google, Bing or Vimeo. Video searches increase every day thanks to the high impact that YouTube has on today’s society.
When you search for a place in Google, it sends you to Google maps to show you the space you are looking for from images, thus facilitating the search of users.
Depending on what you are looking for, relevant and current news will appear in time. For example, if you search for Brazil in the search engine, the results are extracted from the separate index to which you can only access if you meet the requirements.
If you have a business and you want to start promoting it on Google, you have the option of creating a local page with Google My business, for free. The local pages are extremely important results and occupy a considerable part in the SERPs. If you have a business or the business of your clients, do not miss the opportunity to appear in them. Remember that search engines do not use their general indexes of pages, but a new system of business listings as indicated by their own, for this Google Places is used, a tool recently added by Google.
Google has an index of products that are displayed when someone searches for an item. For example, if you have a sportswear brand and you intend to appear here, you will have to upload the images of your most relevant products in the search engine index. For this type of actions, there is Google shopping.
This is the last but not least; however, you have to know that this type of results look like ghosts, because once you see it, it is likely that the next time it is gone. But it is not that it is lost, it is just that they are still doing tests of how to annex social networks in the results.